Anyone can drown.
No one should.
our Vision
At LifeBoard, we have a vision to create the world's safest beaches.
Our goal is to reduce the number of drowning accidents near LifeBoard setups by 50%. We recognize the efforts of civilians in drowning prevention, and provide training and equipment to increase beach safety. LifeBoard wants to be a leader in research, development and implementation of public rescue equipment.
OUR MISSION
Our mission is to make the best rescue equipment for civilian rescue operations. When seconds can separate between life and death, only the best is good enough.
Therefore, LifeBoard is created and driven by a wonder at how slow, complex and outdated public rescue equipment is. At LifeBoard, we make up-to-date and efficient rescue equipment through a data-driven and user-centric approach. Our rescue equipment is continuously developed and optimized based on statistics and simulated user tests with independent civilians in open water. We want to help make proper knowledge and rescue equipment easily accessible to anyone who deems it necessary to carry out a rescue attempt.
VALUES & MEASURES
At Team LifeBoard, we never stop moving. The world is constantly evolving and that's why we're the same. We want to create safe beaches without leaving a negative impression and therefore we are actively working with the following Sustainable Development Goals;
3. HEALTH AND WELL-BEING
Every year, more than 30 000 people in Europe lose their lives to drowning.
Just in Denmark, we have estimated that 16,000 people experience near-drowning every year. That is something we can and must change!
Drowning accidents can be stopped by providing buoyancy to the distressed, and this must be done quickly, as drowning can happen in less than a minute. Early efforts by beachgoers can save drowning victims from permanent harm and fatal drowning. However, it often happens that rescue equipment is neither accessible nor attractive, which can lead to risky rescue operations.
What are we going to do?
LifeBoard aims to reduce drowning by increasing safety, level of education, success rate and use of rescue equipment for civilian rescue operations. In this way, drowning accidents can be stopped before they have lasting or fatal consequences for both families and society.
12. RESPONSIBLE CONSUMPTION AND PRODUCTION
Increased production can create unnecessarily high emissions if it is not done wisely.
What are we going to do?
LifeBoard is designed, developed and produced locally in Denmark. Thus, we limit unnecessary transport and a have full overview of how the product comes from mold to water edge. We continuously work to reduce material consumption and recycling opportunities without compromising safety and product life. GPS tracking reduces vandalism and allows lost equipment to be found. All parts are easily interchangeable to maximize product life.
14 LIFE BELOW WATER
The beach gives an insight into what is happening beneath the surface, and it is difficult to overlook the waste challenge that is in the sea. There is a great focus on solving the challenge from both citizens and the public sector, and we would of course like to help make both sea and beach cleaner.
What are we going to do?
We are actively working through 2021 to develop and demonstrate how recycled plastic from fishing nets, among other things, can replace part of the plastic we use in LifeBoard. Reusing plastic in a safety product is far from an easy task, as we set high quality requirements.
For every kilo of new plastic we can replace in LifeBoard, about 82% less CO2 is emitted. We hope to help reduce waste ending up in the sea by creating financial incentives to recycle plastics. At the same time, we will help push the boundaries of the use of recycled plastic and inspire the citizens who make an effort to keep their local beach clean.